Low power, high ambitions: New ventures developing their first supply chains

This paper investigates sourcing decisions for new ventures. Sourcing are especially problematic start-ups because they lack resources, knowledge and legitimacy to evaluate interact with suppliers. We develop apply a framework that connects global sourcing, relationship development attractiveness. Further, we investigate how ventures their first supply chains by conducting an exploratory multiple case study of six Norwegian start-ups. Based on our findings, three propositions regarding mediate attractiveness through pre-sales choosing shorter smaller The implications practice include emphasizing the importance developing business supplier in parallel making decisions. is novel contribution underexplored topic, conclude proposing research agenda future explorations chain development.